St George Motor Boat Club, San Souci, Sydney NSW, Australia.
When the St George MBC Board of Directors hired Adrian Vermeulen as CEO, they wanted a fresh look at operating efficiency, productivity and reporting accuracy.
Generate Group has worked with Adrian when he was General Manager at other clubs, so Adrian was confident in what would be achieved.
By the second week gross profits had risen from 55.25% to 63.77% and are currently at 66.5%. Net profit for bar trading each month increased more than $20,000.
Stock purchases reduced by $2,000 and bar revenue increased by $18,000.
“Generate wasn’t the lowest priced solution but it pays for itself every 90 days. At this rate, we could not afford a cheap system” said CEO, Adrian Vermeulen. “Generate is easy to use, extremely accurate and the staff response has been fantastic.”
Adrian is delighted with the new levels of productivity and efficiency “Everyone knows the impact their performance has on the overall picture and the permanent staff now mentor the casuals to ensure they achieve their target values. We’re very happy, the installation, training and support have all been great” said Adrian.
Ph: +61 2 9529 7276.
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Manly 16ft Skiff Club, Sydney Harbour, NSW, Australia
“Coming to the Club from a background in fast food and with a strong focus on accountability and stock control, it didn’t take long for me to realise that in order to increase the profitability of the Club, we needed to take some fairly drastic action.
Having initially considered a number of options, we quickly recognised that Generate’s system would provide everything we needed in one total and seamless solution. The fact that they were also willing to guarantee the system made it easy for the Board to decide to make the decision.
And what a great decision it was! Bar GP increased from 58.8% in 2007 to 65.4% in 2008. In dollar terms this equated to an increase of nearly $170,000 in only 12 months. When you add to that the indirect benefits by way of an increase in speed of service and the subsequent savings in labour, then it certainly becomes one of the highest rates of return on investment the Club has ever made.
Finally, I would like to add that the customer service and support we have received throughout both the initial implementation stages and ongoing has been second to none. I cannot recommend highly enough the Generate Group and their system to anyone looking to significantly increase the profitability of their business.”
Matt Hazell
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Cabramatta Bowling and Recreation Club, Sydney, NSW, Australia.
“After reading about the success of the Bevlink metering system being achieved in other Clubs, and after further research of comparable data, it became clear to me we were losing at least $100,000 pa on our bar net profit.
In April 2006 my Board approved the installation of the complete Generate Solution to control beverage operations and I am pleased to inform you we achieved immediate success. Our bar net revenue increased from .4% last January to 26% last June, an improvement in excess of $15,000 each month which should now increase our bar net profit by at least $100,000 pa.
Obviously, I am very pleased with your total system. Live data is readily available and I no longer have to rely on perceptions and guesswork.”
Barry Watkins Cabramatta Bowling and Recreation Club
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Tweed Heads Bowls Club, Tweed Heads, NSW Australia.
“As a long term user of the Generate solution, I am pleased to endorse the performance of system in the food, beverage, bottle shop and in the other retail outlets of the Club.
The Tweed Heads Bowls Club installed the Generate POS and stock solution in November 2000, after a lengthy deliberation period. Management had looked at other POS systems, but was impressed by the complete solution offered by Bevlink.
The Club had been using a simple cash register system for 10 years before purchasing the Generate Solution. The old cash register system was not fully computerised, nor was it GST compliant. The Club had been averaging gross profit percentages on bar sales of 55% up until the time of replacing the old system with Generate.
At the time of changing the POS in November 2000, management was looking for an intelligent POS system which would enable:
The Club has achieved all the above criteria and much more from the system, including giving Club members points, discounts and vouchers on the purchase of product throughout the Club.
The decision to purchase Generate was not based on price, but on what the system was capable of delivering to the Club in savings and efficiencies over the years. Management was particularly impressed with the capabilities of the product.
The Club has used the system for over 6 years and in that time the gross profit percentage in the bars has risen to 63%, whilst still selling beverages at extremely competitive price breaks. The improvement in the bar gross profit percentage has paid for the initial purchase amount of the whole club-wide system many times over.
In our case, I think the facts speak for the success of the decision to purchase the Generate solution.
I would be pleased to assist anyone who may be thinking of purchasing Generate with any enquiries they may have about the product.”
Ross Bailey
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